OVERVIEW

With three new flavours being launched, Snickers wanted to make a big splash. Right in New York City, a pop-up experience let the general public jump right into a challenge to survive, ending off with their pick of the latest flavours to take home.

RESPONSIBILITIES

• Established art style guidelines.

• Prepared and presented progress to agency partner and Snickers team for review.

• Interviewed and hired both internal and external artists.

• Coordinated video shoot and post-production according to gameplay requirements.

• Oversaw all 2D asset production for Unity and print.

• Coordinated printing of signage and gameplay materials and application on-site.

COMPANY

XR Immersive Tech

YEAR

2019